The celebrities are kind of like the aristocrats, almost like the demigods of our culture. ((Success Object)) And if you go back to evolutionary psychology, we’re probably prone to do that because of the way chimp bands were formed with alpha males, alpha chimp dominance. ((New Man)) So, we tend to look up — if anything is projected, these huge figures that are projected on screens all the time, we tend to see them as like the leaders of the tribe, kind of intrinsically. Even if actually what they do has almost no meaning or value for our own lives, we kind of automatically take our cues from them.